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Stay the course: why missing just a few days matters when investing

Date: 15 April 2026

2 minute read

When markets get choppy, it’s natural to feel uneasy. Many people worry that staying invested during downturns will harm their long‑term returns. But research consistently shows that being out of the market on just a handful of strong days can have a significant negative impact.

Why the ‘best days’ matter

Market surges are unpredictable and often come immediately after periods of volatility. If you sell during a dip and wait to feel confident again, you can easily miss the early recovery - the days when markets jump quickly and contribute a large share of long‑term growth.

The cost of missing out

Imagine two people investing the same amount over the same timeframe. One stays invested throughout. The other accidentally misses a handful of strong days by being out of the market. The difference in their long‑term outcomes can be dramatic because missing a few large upward movements compounds over time.

You don’t need to chase these best days - you just need to be present when they happen. And the easiest way to do that is simply to stay invested.

What to do instead of reacting:

  • Remind yourself of your purpose
  • Avoid checking your account too often
  • Don’t cancel automatic contributions or withdraw money
  • Review your plan quarterly, not during emotional moments

The calmer mindset

Staying invested isn’t about ignoring risk - it’s about understanding that long‑term progress relies on consistency, which leads to a greater chance of success.

Remember, investing does involve risk. The value of investments can go up and down, and you might get back less than you put in. 

Approver Quilter Financial Services Ltd and Quilter Financial Ltd. April 2026.