Steven Sylvester-Ajudua

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

With over a decade of experience, I believe each client’s journey is unique. I’m committed to delivering tailored advice grounded in genuine care, expertise, and forward-thinking solutions. I’ve built a reputation for cutting through jargon, providing clarity, and offering peace of mind—all while keeping you focused on achieving your goals.

Specialisms

I specialise in working with:

1. Veterinary and Dentistry Professionals: Partnering with businesses of all sizes, including major corporations, I have over 7 years of experience in understanding the unique financial needs of these industries.
2. Business Owners: Helping with key areas such as business protection, retirement planning, maximising business earnings, and succession planning to safeguard and grow your business.
3. Individuals and Families: Supporting those seeking peace of mind in their financial planning, with a particular focus on retirement and estate planning.

I understand the financial challenges and opportunities in these areas and work tirelessly to help my clients make informed, strategic decisions that support both personal and professional goals.

Whether you’re a healthcare professional, business owner, or family looking for reliable, long-term guidance, I approach each relationship with a focus on building lasting value. My services cover comprehensive financial planning, tax-efficient investment strategies, and support through life’s key milestones—so you can focus on what truly matters, while I take care of the details.

Outside of Advising

Outside of my advisory role, I’m committed to mentoring. I find great satisfaction in helping others—from secondary school students to young professionals in the financial industry—build confidence, resilience, and a foundation for future success. In my personal life, I enjoy staying active through football and fitness, spending quality time with my wife and Bengal cats, and unwinding with a good crime thriller. As a keen sports fan, I also keep up with a variety of sports.

Get in Touch

If you’re ready to take control of your financial future, let’s start a conversation. I offer an open, no-obligation discussion to explore how we can craft a financial plan tailored just for you. I look forward to being part of your journey towards achieving lasting peace of mind.

Succession Planning is not regulated by the Financial Conduct Authority.