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Sam Baldwin

Financial Planning Consultant DipPFS in Bath

A little bit about Sam

I’m Sam, a financial adviser based in the beautiful city of Bath. My goal is simple: to help you make the most of your money with clarity, confidence, and purpose - whatever life stage you're at.

I work closely with individuals and families to create financial plans that truly reflect their goals and values. There’s no one-size-fits-all approach here - just thoughtful, realistic strategies designed around you.

Whether you're planning for retirement, looking to invest, or want to make sure your family is protected, I’ll be there to guide you every step of the way. Building long-term, trusted relationships is at the heart of what I do, and I believe that financial planning should feel empowering, not overwhelming.

Let’s have a conversation about what matters most to you and how we can make your money work its hardest for you.

Find out more about me below.

Start the conversation

Whether you want to think about a gifting plan to help your family, or want to ask me about something else, I’m happy to help.
Contact me today

An adviser’s insight

Gifts that give back

Graphic of people exchanging gifts

December is often seen as the gifting season. But alongside the usual socks and chocolate gold coins, it might be worth planning a slightly bigger, longer-term present for your loved ones this year.

Inheritance tax (IHT) is notoriously complicated and can hit people with a big bill if it isn’t managed properly. It isn’t reserved for the very wealthy either. Dealing with IHT is a reality that many more families face after a loved one has passed - in what is usually an extremely vulnerable moment.

This is where using your gifting allowances can make a real impact on those around you. It’s a great way to share your wealth with the people you love while limiting their exposure to IHT. It does take a little bit of extra planning though.

Sitting down with an adviser like me can help you figure out where you want your money to go, and when. For instance, it might be more helpful to gift a family member a contribution towards their first home now, rather than leaving them a legacy.

Whatever you decide is best, we’ll find the most tax efficient way to do it.

Get in touch to find out more.

*Estate Planning and Inheritance Tax Planning are not regulated by the Financial Conduct Authority.

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Services

Holistic planning

Establishing and reviewing trusts, complete personal risk management planning, short- and long-term savings and investments.

General Insurance

Home contents insurance, buildings insurance.

Income Protection

Permanent health insurance to provide a regular income should you be unable to work due to illness or injury.

Investments

Wealth management advice to make your money work as hard as it can for you, including making the most of any tax breaks available.

Pensions

Expert advice to help provide comfort in your retirement.

Protection

Whole of life and term assurance protection, private medical arrangements, critical illness insurance.

Qualifications

Diploma in Regulated Financial Planning

  • The Level 4 Diploma in Regulated Financial Planning from the Chartered Insurance Institute develops core technical and initial financial planning understanding.

Location

Sam's location

Bath
United Kingdom

Sam is located in Bath and offers expert financial advice to suit your needs.

More about me

I’m a financial adviser here to guide you through the sometimes complex world of financial planning. I hold the CII Level 4 Diploma in Regulated Financial Planning, specialising in areas such as investments, pensions, protection, and personal taxation.

I believe in building meaningful, long-term relationships with my clients. By truly understanding your personal and financial circumstances, I’m able to provide tailored advice that aligns with your unique goals. I work with you every step of the way, simplifying complex situations and helping you stay on track throughout your financial journey.

Outside of work, I’m passionate about fitness, running trails, and travelling. I enjoy staying active and seeking out new experiences and new adventures, whether it's exploring different parts of the world or discovering new cultures.  

The Financial Conduct Authority does not regulate some employee benefits, tax planning, inheritance tax planning, estate planning, succession planning, trusts or some buy-to-let mortgages.

The guidance and/or information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

Registered Office: Quilter Financial Advisers, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 05693185. Lighthouse Financial Advice Limited, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 04795080.

Quilter Financial Planning Network only: This financial promotion was approved by Quilter Wealth Ltd, Quilter Financial Services Ltd, Quilter Mortgage Planning Ltd, Quilter Financial Ltd, Quilter Financial Planning Solutions Ltd & Lighthouse Advisory Services Limited on 28 April 2025.