Financial planning can often feel like an intimidating exercise, especially since we rarely talk openly about money in this country. But at its core, good financial planning isn't about complex jargon, pushing products, or spreadsheets (although I do like a good spreadsheet!). It is simply about giving you the clarity, confidence, and freedom to build the life you actually want to be living.

George Hilton
Financial Planner DipPFS in Chippenham
A little bit about George
We don't often talk about money in this country, but my goal is to make planning your future straightforward, giving you clarity and confidence in your financial decisions. I can't promise that the markets will always go up, but I can promise to always make time for you, to leave jargon at the door and to always put you and your family's interests first. As a former energy sector analyst who advised top-level management, I specialise in untangling complex problems. Today, I bring that same expertise to a more personal level: helping you plan for a financial future that is aligned with your goals and circumstances.
Start the conversation
More about me
Meet George
My approach to advice is grounded, practical, and entirely centred around your life. Before stepping into financial planning, I was an analyst in the energy sector, where I earned a PhD and advised top-level management on corporate strategies. I enjoyed the challenge of untangling complicated problems, but my perspective shifted as my family grew. I realized I wanted to use my analytical experience for something more meaningful: helping you navigate your own major life decisions and build a secure, resilient future. Quilter's core mission - to create brighter financial futures for every generation - is really closely aligned with my own reasons for making this career pivot.
Whether you are laying the groundwork for your family’s future, navigating a career pivot, or preparing for a comfortable retirement, my job is to translate complex tax rules and investment strategies into a straightforward, actionable plan.
Outside of work, my life in Chippenham revolves around my wife (who, as a psychologist, regularly reminds me that money is about human behaviour, not just maths!) and our young daughter. To recharge, you will usually find me logging miles on the local running routes or at the climbing wall.
An adviser’s insight
Understanding the Autumn Budget
Changes announced in the Autumn Budget could have an impact on your finances, both now and in the years ahead.
Our guide explains the key announcements and provides a useful overview of the changes you may want to consider as part of your financial planning.
For help understanding how the Autumn Budget could impact you, get in touch with me today.
Money needs a plan. Here’s where to start
Money doesn’t make decisions on its own. Left sitting in cash, it quietly loses value. That’s why money needs a plan. It’s not about being wealthy or knowing all the answers – it’s about giving your money direction. And in the UK, many people miss out simply because they don’t take that first step.
- Most people in the UK save sporadically or leave money sitting in cash – missing out on growth.
- Planning gives peace of mind. It turns uncertainty into clarity.
- The earlier you start, the more powerful the impact – but it’s never too late.
- Quilter’s purpose is to help build brighter financial futures. That starts with a plan.
- Investing always carries risk. Investing can help your money grow over time, but the value of investments can go down as well as up.
Making your money work for you
Why investing matters
- Lazy money loses value over time – inflation chips away at it.
- Investing little and often helps your money grow without needing to be an expert.
- A plan helps you stay focused and avoid reactive decisions.
Inflation and ‘lazy money’
- Inflation quietly erodes the value of your savings.
- £10,000 in cash today could be worth significantly less in 10 years.
- Investing helps protect your money from inflation and grow it over time.
Approver Quilter Financial Services Limited. October 2026.
Services
Holistic planning
Establishing and reviewing trusts, complete personal risk management planning, short- and long-term savings and investments.
Income Protection
Permanent health insurance to provide a regular income should you be unable to work due to illness or injury.
Investments
Wealth management advice to make your money work as hard as it can for you, including making the most of any tax breaks available.
Pensions
Expert advice to help provide comfort in your retirement.
Protection
Whole of life and term assurance protection, private medical arrangements, critical illness insurance.
Business Services & Protection
Commercial mortgages/remortgages, workplace pension and employee benefits. Commercial mortgages are by referral only.
Qualifications
Diploma in Regulated Financial Planning
- The Level 4 Diploma in Regulated Financial Planning from the Chartered Insurance Institute develops core technical and initial financial planning understanding.
Location
George's location
Chippenham
Wiltshire
United Kingdom
George is based in Chippenham and offers expert financial advice to suit your needs.
What to expect
In advising you, I follow a simple and trusted 3 step process:
1. Free intro call to understand your needs
We will arrange a time to talk about your goals and plans.
2. Personalised plan
I'll prepare a tailored plan which always takes full account of your goals, and gives you the steps and expert support from me to get there. All explained simply.
3. On going check-ins, on your terms
I'll be there as your financial adviser to give you the support you need.
The Financial Conduct Authority does not regulate some employee benefits, tax planning, inheritance tax planning, estate planning, succession planning, trusts or some buy-to-let mortgages.
The guidance and/or information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.
Registered Office: Quilter Financial Advisers, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 05693185. Lighthouse Financial Advice Limited, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 04795080.