Emmanuel Alalade

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

Emmanuel Alalade - Financial Planning Consultant (DipPFS, MSc. Finance). Since 2010, I have delivered expert financial planning across the UK and globally, bringing a unique blend of strategic financial planning, cultural insight, and client-focused service. My passion lies in helping individuals and families with an aim to turn financial goals into real-life outcomes - whether it's building wealth, planning for retirement, or protecting what matters most. My strong foundation in financial services in risk, credit & compliance, coupled with my hands-on experience, allows me to offer clear, personalised advice that cuts through the noise and delivers real value.

From financial protection to wealth management, my approach is always tailored, transparent, and built on trust with my client’s needs at the centre. My mission? To help you live well today while securing a prosperous tomorrow. When not working, I enjoy exploring walking trails, wall-climbing and rugby. I also enjoy developing my cooking skills alongside exploring various global cuisines.