Alex King

Can the right protection help you become more financially resilient?

Have you heard of the ‘protection gap’? You probably know someone who’s fallen into it.

Most of us know to get travel or pet insurance, or even just insure our mobile phone. But when it comes to really big life events, cover can easily get overlooked – causing a gap.

Far too many people aren’t properly protected against life-changing events, like losing their job or not being able to work because they’ve fallen ill. Which means that when these things do happen, they can have a much bigger impact than they need to.

Luckily, cover like income protection and critical illness can help people become more financially resilient. So, if you do have a financial shock, it doesn’t have to turn everything upside down. And it can be surprisingly simple and affordable.

If you’ve had a big milestone recently, or a change in your circumstances, it might be the right time to relook at your protection needs.

Reach out to me and I’ll be happy to help.

As a qualified financial adviser holding the Chartered Insurance Institute’s Level 4 Diploma in Regulated Financial Planning, I am deeply committed to helping clients navigate their financial journeys with clarity and confidence. My expertise spans investment planning, retirement strategies, inheritance tax solutions, and protection for both personal and business clients. What drives me is the profound impact that tailored, well-informed financial advice can have on securing a client’s future. The value of professional financial advice lies in its ability to transform complexity into opportunity.

Every client has unique aspirations - whether it’s building wealth, planning for a comfortable retirement, or safeguarding their family’s financial security. My approach begins with listening, ensuring I fully understand your goals, circumstances, and concerns. From there, I craft personalised strategies that are not only actionable but also adaptable to life’s inevitable changes. This bespoke guidance empowers clients to make informed decisions, providing peace of mind that their financial future is in capable hands.

Good financial advice does more than just solve problems - it unlocks potential. By simplifying intricate concepts like tax-efficient investments or pension planning, I help clients feel confident and in control. My role is to demystify the financial landscape, offering clear, jargon-free insights that align with your priorities. Whether it’s optimising your portfolio, mitigating tax liabilities, or ensuring your business is protected, my advice is designed to deliver measurable value, saving you time, reducing stress, and aims to maximise your financial outcomes.

Beyond the office, I’m an enthusiastic sportsman and football fan, with a strong commitment to health and fitness through regular gym sessions. My active lifestyle, fueled by a love for sports, music, and film, keeps me energised and brings a dynamic perspective to my work. Just as I approach my personal passions with dedication, I bring the same enthusiasm to helping clients achieve their financial goals, ensuring every step forward is meaningful and rewarding.