Who took part in the research?

The study combined qualitative and quantitative insights from UK adults who were not currently receiving financial advice.

Boring Money conducted 11 focus groups with 67 savers and self-directed investors, covering a broad range of audiences including DIY investors, higher net worth investors, younger affluent individuals, retirees, inheritors, female investors, and people considering investing for the first time.

It also surveyed 2,002 UK adults online. The majority had savings and investments of more than £50,000 and were not currently receiving advice, although some had used an adviser previously. A smaller group of higher-earning younger consumers (often referred to as HENRYs, or high earners, not rich yet) was also included.