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What was Boring Money’s involvement?
Boring Money designed and delivered the research programme on Quilter's behalf. This included:
- Reviewing and analysing existing industry and Boring Money research.
- Running a research workshop to shape objectives and methodology.
- Conducting 11 qualitative focus groups with investors and savers.
- Carrying out a quantitative survey of 2,002 UK adults.
- Analysing the findings and identifying key themes around investing behaviours and financial decisions.