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Intrinsic rebrands as Quilter Financial Planning

In June 2018 Quilter plc separated from Old Mutual plc and listed on the London and Johannesburg stock exchanges. Since then, a staggered rebranding has been taking place within each of the businesses within the group, with advice business Intrinsic the latest to change to the Quilter brand.

The new name of ‘Quilter Financial Planning’ also replaces the Caerus network brand.

Quilter Financial Planning is one of the UK’s largest distributors of advice, with over 3,900 advisers. It includes the recently acquired businesses of Charles Derby and Lighthouse, which will rebrand in due course, along with Quilter’s rapidly growing high net worth advice business, Quilter Private Client Advisers.

Quilter has also launched a new Quilter Financial Planning website, which can be found at www.quilterfinancialplanning.com.

Andy Thompson, CEO of Quilter Financial Planning:

‘Since 2006 Intrinsic has rapidly evolved to become the mature business it is today. This year alone we have acquired Charles Derby Group and Lighthouse, which greatly expands our ability to deliver quality face to face advice.

‘As our business is evolving our brand is as well, and the power of a strong and trusted brand should not be underestimated. The Quilter brand will allow the network advisers to enhance their relationship with their clients by demonstrating the backing of a strong FTSE250 listed business, while still maintaining their individual brands.’

Michelle Andrews, chief marketing officer, Quilter, adds:

‘Quilter has a deliberate focus on trusted face to face advice. It’s at the heart of our brand and our business, so the transition of our advice network to the Quilter brand is more than a name change; it’s a demonstration of our commitment to advice and advisers.

‘We are focused on making advice more valued and more accessible. We’ve recently launched Adviser Delta; designed to demonstrate the value of advice. And programmes such as Quilter’s financial adviser school are designed to make advice more accessible.’