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Work smarter, not harder: what the winter olympics teach us about better investment decisions

Date: 20 February 2026

4 minute read

A man skiing on snowboard

Summary

Elite sport is a powerful reminder that the difference between winning and losing is rarely about effort alone. Margins are thin, preparation is multidimensional, and the smartest training often beats the hardest training. Investing is no different. Success isn’t about making more decisions - it’s about making better ones. In this blog, I explore what disciplined investors can learn from world‑class athletes, and how advisers can guide clients through a process that prizes quality over quantity.  

Fine Margins and Smart Training

Watching the Winter Olympics, you’re struck by how small the gap is between gold and anonymity. A fraction of a second. A single misjudged turn. The difference isn’t effort - every competitor works relentlessly - but the quality of that effort. Most athletes rely on three pillars:

  1. Genetics – a starting point, not a complete advantage.
  2. Physical training – becoming stronger, faster, more explosive.
  3. Mental training – handling pressure, staying focused, making good decisions at speed.

Crucially, the athletes who rise to the top don’t just train harder - they train smarter. They refine the specific muscle groups that count most, hone the techniques that matter, and rehearse scenarios they might only face once in competition. It’s targeted practice, not endless repetition, that moves the needle.

This discipline maps surprisingly well onto investing.

Unlike many professions - sales, retail, mechanics - where greater output can lead directly to better results, investing does not reward activity for activity’s sake. There is no medal for the portfolio manager who trades the most. If anything, excessive activity can be counterproductive.

Quality Over Quantity in Investment Decisions

  1. Identifying an opportunity

Most investors focus on the entry point. It’s the obvious part: spotting valuation gaps, structural themes or dislocations created by sentiment. But a good entry does not guarantee a good outcome.

  1. Knowing when to sell

This is often harder. The temptation is to take profit too early or hold on too long. Olympic athletes train to execute under pressure; investors need a similar discipline around exits. Being directionally “right” but poorly timed can be just as unhelpful as being wrong.

  1. Position sizing

Conviction must translate into sizing - but sizing must respect risk. Some trades belong at 1%, some at 5%. Many investors struggle here because conviction is hard to quantify. Yet sizing often matters as much as the idea itself.

  1. Portfolio fit

Even a strong idea can be the wrong addition if it duplicates existing exposures. A ski jumper doesn’t train exclusively quads; a balanced portfolio can’t load up on highly correlated trades.

  1. Planning for failure

No investor is right all the time. In fact, many successful investors win on less than half their trades. A strategy that makes +2% on winners and loses only –1% on losers can be highly profitable even with a 40% success rate. This contradicts almost every other profession: you wouldn’t stay in work long as a doctor or pilot with a 60% failure rate. But in investing, process beats hit‑rate.

  1. Managing the psychology

A run of losses - even small, controlled ones - can be mentally taxing. Athletes work hard on visualisation, resilience, and performance under stress. Fund managers do the same. We spend far more time “training” ourselves than many might assume improving idea generation, enforcing exit discipline, and learning to distinguish short‑term noise from genuine signal.

Ultimately, the goal is simple: maximise the role of skill, minimise the role of luck.

Actionable Insights for Advisers

  1. Reinforce process over prediction
    Clients often ask, “What’s your outlook?” The better discussion is, “What’s our process for navigating uncertainty?”
  2. Emphasise discipline around losses
    A controlled loss is a sign of a good process, not poor skill. Help clients understand that risk‑management decisions are part of long-term compounding.
  3. Encourage thoughtful diversification
    Not all ideas deserve equal size. Not all themes deserve equal allocation. Conviction should be weighted, not assumed.
  4. Set expectations around win rates
    Explain that investing differs profoundly from most professions: success is measured by outcomes, not accuracy. This helps manage client psychology during volatile periods.
  5. Highlight the importance of patience
    Just as athletes peak at the right moment, portfolios often require time for ideas to play out. Too much activity can erode returns.

Final Thought

Hard work matters - but in investing, as in elite sport, it is intelligent preparation, disciplined execution, and thoughtful self‑assessment that ultimately determine results. Working smarter, not harder, is not a slogan; it’s an investment philosophy.

Ian Jensen-Humphreys

Portfolio Manager

Ian is a portfolio manager of the Quilter Investors Cirilium and Creation Portfolios. Ian joined Quilter Investors in March 2020 from Seven Investment Management (7IM), where he was deputy chief investment officer. Ian also spent 15 years at Goldman Sachs in risk management and portfolio hedging strategies.

Ian is a CFA charterholder and has a degree in Physics from the University of Oxford.