Skip to main content
Search

Why your money needs a plan

Date: 22 July 2026

2 minute read

What if your money's just sitting there?

That's the question behind our latest TV advert. Using a relationship counselling session with an unexpected participant, the advert explores a simple idea: money needs a plan.

Watch the ad now

A different way to think about money

Our latest TV advert explores a simple idea - having a plan can help you make the most of your money.

The advert follows a relationship counselling session with an unusual twist. One of the participants turns out to be a pile of cash. While the scenario is light-hearted, it highlights something many people can relate to. We don't always stop and think about whether our money is helping us get where we want to go.

That's the thinking behind Money Needs a Plan.  The campaign encourages people to think differently about their finances and consider whether their money is working as hard as it could. Financial planning doesn't have to be complicated, and it isn't just for the wealthy. It starts with understanding what matters to you and making sure your money has a purpose.

Money Needs a Plan is all about helping people see that financial planning doesn't have to be complicated or only for the wealthy. It's about having a clear idea of where you want to get to and taking practical steps to move in the right direction.
Steven Levin, chief executive officer at Quilter

Whether you're thinking about your future, managing money on your own, or simply looking for practical guidance, taking time to review your finances can be a valuable first step.

Take the next step

Build your money knowledge

Visit our 'All about money' hub for practical guidance to help you feel more confident about your finances.

Explore All about money

Need help navigating life's financial changes?

Our Financially single series, created with leading couples’ counsellor Karen Doherty, offers practical guidance to help you navigate major life changes with confidence.

Read our content