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AI and Investment Processes

Date: 19 September 2025

3 minute read

Lady using a laptop

This week’s blog is written by portfolio manager Ian Jensen-Humphreys

This week President Trump has made a state visit to the UK, spending time at Windsor Castle with the King and also at Chequers with the Prime Minister. The visit has been accompanied by the announcement of a “multi-billion-dollar transatlantic tech agreement” including commitments from companies such as Microsoft and Nvidia. It also included plans to establish an “AI growth zone” in the North-East of England, which will receive special support in planning permission and energy infrastructure, enabling it to host AI datacentres amongst other investments.

Is AI important to us?

The short answer is clearly “yes”, with a couple of different perspectives. The first and most prominent perspective concerns AI as an investment theme for our portfolios. We want to make sure that we understand the impact that AI will have on our managers and their direct investments, both on the companies developing the technology but also on the companies that may be able to benefit from using it. In fact, the latter may even be the more interesting long-term opportunity as AI can improve efficiency, lower costs and also drive revenue opportunities.

How can we use AI?

The second element concerns how we as portfolio managers can use AI to improve our investment process. One aspect of this could be reducing the time we have to spend on matters not directly related to investing – thus freeing up more time to focus on portfolios. An example of this might be using AI to help build presentations or to manage and filter incoming e-mails. AI can also enhance our investment process by making us more efficient – a quick win for us has been using AI-powered voice recognition software to transcribe meetings with our fund managers and then summarise the salient points. This allows us to focus on listening to the manager (rather than having to scribble or type up notes in real time whilst half-listening to the conversation).

Future possibilities

The examples above are interesting and add genuine value to us, but they aren’t necessarily transformative to our investment process. Our decision-making process is still broadly the same, but we’ve now created more time to research those decisions. What would be more exciting for us, would be reaching a point where we can use AI to help us make better decisions for the portfolios to improve investment outcomes. The work we’ve done so far suggests that this is still a work in progress across the industry.

One example of a mainstream use so far relates to “unstructured data” as a tool to help analyse sentiment. Unstructured data refers to information that is not easily usable in an easily packaged format. An example might be the relative usage of positive words or phrases compared to negative words in CEO corporate earnings presentations, which across the broad market can give a sense of executives’ sentiment or confidence for the near-term future. The AI aspect of this is how the computer “learns” what words or phrases are positive or negative through a process of trial and error.

From our perspective, AI is but one example (albeit a particularly interesting one) of a tool that can help us improve our success rate in delivering our ultimate goal – making good decisions to improve investor outcomes. Part of our job is to make sure we stay at the forefront of both academic and practitioner research to give ourselves every opportunity to succeed in this goal.

Portfolio manager blog - this week written by

Ian Jensen-Humphreys

Portfolio Manager

Ian is a portfolio manager of the Quilter Investors Cirilium and Creation Portfolios. Ian joined Quilter Investors in March 2020 from Seven Investment Management (7IM), where he was deputy chief investment officer. Ian also spent 15 years at Goldman Sachs in risk management and portfolio hedging strategies.

Ian is a CFA charterholder and has a degree in Physics from the University of Oxford.

Last week's portfolio manager blog

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With the Fed’s next rate decision approaching, Sacha Chorley examines the data behind market expectations and what it could mean for investors.

Read the previous blog