William Theobald

Can the right protection help you become more financially resilient?

Have you heard of the ‘protection gap’? You probably know someone who’s fallen into it.

Most of us know to get travel or pet insurance, or even just insure our mobile phone. But when it comes to really big life events, cover can easily get overlooked – causing a gap.

Far too many people aren’t properly protected against life-changing events, like losing their job or not being able to work because they’ve fallen ill. Which means that when these things do happen, they can have a much bigger impact than they need to.

Luckily, cover like income protection and critical illness can help people become more financially resilient. So, if you do have a financial shock, it doesn’t have to turn everything upside down. And it can be surprisingly simple and affordable.

If you’ve had a big milestone recently, or a change in your circumstances, it might be the right time to relook at your protection needs.

Reach out to me and I’ll be happy to help.

I hold a 2.1 degree in Economics, am a member of the Chartered Institute of Taxation, and have a Diploma in Regulated Financial Planning from the Chartered Insurance Institute. Numbers have always been my strength, but it’s the people behind them who matter most. Applying the principles I’ve developed throughout my career, I help clients achieve financial security, independence, and peace of mind - with advice that’s clear, personal, and built to last.

My approach is simple: I only recommend solutions I’d feel confident offering to my own family. I’m committed to building long-term relationships, grounded in trust, transparency, and genuine care. The financial strategies I provide are tailored to your individual goals, helping you live the life you envision with clarity today and confidence for the future.

In a world where financial literacy is low and social media is full of noise, I’m passionate about guiding people through complex decisions with clarity and care. My aim is to help you make informed choices that reflect your values and life’s purpose. While I’m paid for my services, my motivation comes from a genuine love for this work. Financial planning, for me, is about making a meaningful impact - helping people live fully today while building a secure tomorrow.

I live in South London with my wife, and we’re lucky to have two wonderful children, plus nieces and nephews who keep family life lively. When I’m not running around after my two children, I enjoy travelling, spending time with family and friends, and the occasional trip to the gym. Life’s busy, but full and I know how important that balance is for my clients too.