Sean Dennis

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

I hold a Master’s degree in Finance and Accounting from the University of Sheffield, alongside the CII Diploma in Regulated Financial Planning (Level 4). My work bridges traditional financial advice with the tools and mindset of a new generation of professionals - focused on transparency, technology, and measurable results. I help both business clients and individuals make smarter financial decisions across pensions, investments, protection, business continuity, and tax-efficient planning. My philosophy is simple: combine evidence-based strategy with personal clarity.

Using advanced cash flow modelling, I show clients the impact of their decisions over time - turning abstract financial goals into clear, visual roadmaps. For business owners, I provide integrated advice that aligns corporate and personal finances, ensuring that company structures, pensions, and investment strategies all work together efficiently. For individual clients, I take pride in offering straightforward, jargon-free guidance that helps people build and protect wealth with confidence. I’m passionate about investing and spend much of my time exploring quantitative strategies, using Python to build financial models and test ideas that challenge traditional market thinking. This data-driven curiosity shapes the way I approach client portfolios - always looking for innovative, risk-aware opportunities to enhance performance.

Outside of work, I’m an active person who enjoys Football, Basketball, Golf, and Chess - pursuits that reflect both my competitive edge and strategic mindset. Whether on the field or at the desk, I’m always thinking a few moves ahead. Ultimately, my goal is to redefine what modern financial advice looks like - blending professional rigour with technology, curiosity, and a genuine commitment to helping clients achieve financial freedom in a fast-changing world.