
Rhys Williams
Financial Planning Consultant DipPFS in Swansea
A little bit about Rhys
I am a dedicated Financial Planning Consultant with a BSc in Mathematics, and Diploma in regulated Financial Planning, ensuring a strong analytical foundation for the personalised financial strategies I provide. With a deep commitment to placing my clients' needs at the core of my practice, I specialise in wealth management, retirement planning, investments, and financial protection, helping individuals and businesses achieve their financial goals with precision and care.
Start the conversation
An adviser’s insight
Aim to maximise your cash savings
It might shock you to know that 28% of people hold their cash in interest-free savings accounts(1), receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.
This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit(2). So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.
If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.
1 Building Societies Association Sept 2024
2 The Lang Cat: Cash as an asset class survey June 2024
Cash on deposit advice is not regulated by the Financial Conduct Authority.
Services
General Insurance
Home contents insurance, buildings insurance.
Holistic planning
Establishing and reviewing trusts, complete personal risk management planning, short- and long-term savings and investments.
Income Protection
Permanent health insurance to provide a regular income should you be unable to work due to illness or injury.
Investments
Wealth management advice to make your money work as hard as it can for you, including making the most of any tax breaks available.
Pensions
Expert advice to help provide comfort in your retirement.
Protection
Whole of life and term assurance protection, private medical arrangements, critical illness insurance.
Qualifications

Diploma in Regulated Financial Planning
- The Level 4 Diploma in Regulated Financial Planning from the Chartered Insurance Institute develops core technical and initial financial planning understanding.
Location
Rhys's location
Felindre
Swansea
Wales
United Kingdom
Rhys works with clients both locally and across the UK, whether that be in person or remotely, with meetings held via ‘Teams’ or ‘Zoom’.
More about me
Outside of my professional work, I lead an active lifestyle as a passionate triathlete, constantly pushing my limits and embracing challenges both in my career and personal life. As a proud Welsh speaker, I stay deeply connected to my heritage and take great pride in my cultural roots. I also channel my love for Wales into breeding Welsh ponies, combining my affinity for tradition with my dedication to excellence.
Driven by a desire to empower others, I am committed to providing comprehensive financial guidance that not only meets but exceeds expectations. Whether it’s through my professional consulting or personal passions, I am always focused on achieving the best possible outcomes.
The Financial Conduct Authority does not regulate some employee benefits, tax planning, inheritance tax planning, estate planning, succession planning, trusts or some buy-to-let mortgages.
The guidance and/or information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.
Registered Office: Quilter Financial Advisers, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 05693185. Lighthouse Financial Advice Limited, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 04795080.