Lingyu Wu

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

With a master’s degree from Strathclyde Business School and the Diploma for Financial Advisers (DipFA), I bring both a strong academic foundation and practical expertise to my role as a financial adviser. I also hold the CeMAP qualification in Mortgage Advice, enabling me to provide tailored advice on residential and buy-to-let mortgages, whether in personal names or through Special Purpose Vehicles (SPVs).

I’m passionate about helping families and individuals navigate every aspect of wealth planning - from preserving and growing assets through tax-efficient strategies, to preparing for a secure retirement, and ensuring loved ones are financially protected. My priority is to create personalised financial plans that reflect each client’s goals and values, while ensuring they are regularly reviewed and adapted as life evolves. I pride myself on delivering advice that is clear, honest, and practical - whether in person or online.

Using cutting-edge financial planning software, I help clients visualise their future through bespoke models and scenario planning, empowering them to make confident, informed decisions. I also work closely with accountants and legal professionals to provide a seamless, holistic service. Building long-term relationships based on trust and open communication is at the heart of my approach. My aim is for every client to feel supported, fully informed, and in control of their financial future.

Outside of work, I enjoy spending time with my husband and our two children. I'm also an enthusiastic cook with a love for global cuisines. I find joy in experimenting with new recipes and learning about different cultures through their food - a passion I love to share with friends and family. I live in Cambridge and split my time advising clients locally, as well as in the Senator House office in the City of London.