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Jingjing Liu

Financial Planner DipPFS in London

A little bit about Jingjing

I believe powerful financial planning starts by understanding the person behind the portfolio. With a 14-year corporate finance background, I now partner with individuals and families to build their future. As a chartered accountant and a qualified financial planner, I specialise in retirement, investments, and tax strategies. My commitment is to listen deeply and plan thoughtfully to genuinely reflect your life's ambitions, treating your financial security with the utmost integrity.

Find out more about me below.

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For advice on starting the new tax year or reaching your long-term financial goals, get in touch.
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Could you be more financially savvy this tax year?

Graphic of people planning their investments

March, and spring more generally, is often a time for fresh starts. And now your tax allowances are getting one too. The new tax year begins on 6 April, giving you time to plan how you’ll use all those new allowances to your advantage.

Take your ISA allowance. It can be tempting to leave it until the last minute to use it up. But, if you’re able to pay into it at the beginning of the year, you’re potentially getting a whole extra 12 months of time for your savings to grow.

A review right at the start of the tax year, or just before it, can also help us spot if there are any tax incentives you could use throughout the year.

You might be surprised just how many people don’t do this - and miss out on money that’s rightfully theirs. These tax incentives can be things like increasing your pension contributions or charitable giving to help offset your income tax.

I can also draw up a cashflow model to bring this to life. The model allows us to explore and compare different strategies and scenarios, so you can see the difference it will make to your long-term finances and goals.

If you want to find out more about the savvy financial strategies I could help you with this tax year, feel free to get in touch.

Tax treatment varies according to individual circumstances and is subject to change.

Stocks and Shares ISAs invest in corporate bonds, stocks and shares and other assets that fluctuate in value.

Tax Planning is not regulated by the Financial Conduct Authority.

Approver Quilter Financial Services Limited & Quilter Mortgage Planning Limited. November 2025.

Holistic planning

Establishing and reviewing trusts, complete personal risk management planning, short- and long-term savings and investments.

Investments

Wealth management advice to make your money work as hard as it can for you, including making the most of any tax breaks available.

Pensions

Expert advice to help provide comfort in your retirement.

Protection

Whole of life and term assurance protection, private medical arrangements, critical illness insurance.

Income Protection

Permanent health insurance to provide a regular income should you be unable to work due to illness or injury.

Business Services & Protection

Commercial mortgages/remortgages, workplace pension and employee benefits. Commercial mortgages are by referral only.

Diploma in Regulated Financial Planning

  • The Level 4 Diploma in Regulated Financial Planning from the Chartered Insurance Institute develops core technical and initial financial planning understanding.

Hi, I’m Jingjing - a Financial Adviser who believes your money should serve your life, not the other way around. For years, I worked in corporate finance, advising on billion-pound deals and complex audits at KPMG. But what truly motivated me wasn’t the numbers. It was the people behind them. That’s why I’ve chosen to become a Financial Adviser at Quilter Financial Advisers. I want to help individuals and families, not just corporations, to navigate their financial futures with the same rigour and care.

I am a Chartered Accountant (ACA), hold the CII Level 4 Diploma in Regulated Financial Planning, and am a Diploma member of the Personal Finance Society (DipPFS), with further expertise in ESG Investing (CFA). My approach is simple: to listen carefully, to empathise deeply, and to plan thoughtfully. I am here to protect your interests with integrity and to build a plan that reflects who you are and where you want to be.

I offer specialist advice across:

  • Pensions & Retirement Planning
  • Investments & Savings
  • Inheritance Tax & Estate Planning
  • Life Insurance & Financial Protection
  • Tax-Efficient Strategies
  • Bespoke Financial Planning

Outside of work, I enjoy teaching mathematics, playing the piano, travelling around the world, and staying active through golf and scuba diving. If you're looking for an adviser who sees you, not just your portfolio, I would be honoured to help. Let’s build your plan - together.

The Financial Conduct Authority does not regulate some employee benefits, tax planning, inheritance tax planning, estate planning, succession planning, trusts or some buy-to-let mortgages.

The guidance and/or information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

Registered Office: Quilter Financial Advisers, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 05693185. Lighthouse Financial Advice Limited, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 04795080.

Quilter Financial Planning Network only: This financial promotion was approved by Quilter Financial Services Ltd & Quilter Financial Ltd on 06 November 2025.