Ifrah Zeb

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

Financial planning, for me, is about more than numbers - it’s about helping clients achieve the life they want. I take a holistic approach, considering not just wealth growth and protection, but also retirement planning, tax efficiency, and long-term goals. My background in business and data gives me an analytical lens to create clear, tailored strategies.

Outside of work, I enjoy travel, long bike rides, hikes, and exploring food and wine. My passion for wine led me to complete WSET Level 2, and I hope to continue developing this interest. Curiosity, discovery, and lifelong learning are values I carry both personally and professionally, and I bring them to every client interaction.