Ifrah Zeb

Can the right protection help you become more financially resilient?

Have you heard of the ‘protection gap’? You probably know someone who’s fallen into it.

Most of us know to get travel or pet insurance, or even just insure our mobile phone. But when it comes to really big life events, cover can easily get overlooked – causing a gap.

Far too many people aren’t properly protected against life-changing events, like losing their job or not being able to work because they’ve fallen ill. Which means that when these things do happen, they can have a much bigger impact than they need to.

Luckily, cover like income protection and critical illness can help people become more financially resilient. So, if you do have a financial shock, it doesn’t have to turn everything upside down. And it can be surprisingly simple and affordable.

If you’ve had a big milestone recently, or a change in your circumstances, it might be the right time to relook at your protection needs.

Reach out to me and I’ll be happy to help.

Financial planning, for me, is about more than numbers - it’s about helping clients achieve the life they want. I take a holistic approach, considering not just wealth growth and protection, but also retirement planning, tax efficiency, and long-term goals. My background in business and data gives me an analytical lens to create clear, tailored strategies.

Outside of work, I enjoy travel, long bike rides, hikes, and exploring food and wine. My passion for wine led me to complete WSET Level 2, and I hope to continue developing this interest. Curiosity, discovery, and lifelong learning are values I carry both personally and professionally, and I bring them to every client interaction.