George Searle

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

My approach – Focused around you

Together, we’ll build financial plans that prioritise what matters to you most - whether that’s providing for loved ones, safeguarding your family’s future, or planning a fulfilling retirement. I’ll help you stay on track as life evolves. I deliver bespoke advice tailored to your needs, recognising you have a unique set of circumstances and goals. I’m committed to complete transparency around fees, which are always agreed in advance. The process begins with a complimentary initial consultation, giving you the chance to explore how I can help.

What drives me

At the heart of my practice is a genuine commitment to the people I work with, shaped through a rich career in leading, supporting and learning from others. From service as a British Army Officer, to leading humanitarian programmes across Europe, Asia and beyond, and later guiding teams and projects at a top consulting firm, my career has been defined by leadership in high-impact, people-driven environments. This has instilled deep values of service, integrity and respect for others. I now apply this structured, values driven approach to helping clients achieve their goals. 

My journey started with a Mechanical Engineering degree (First Class Hons) from Durham University. Throughout my career, a commitment to continuous learning has been central to my philosophy. As a client, I ensure you understand each decision we make together, empowering you to feel confident and informed about your financial future.

Get in touch

To arrange your complimentary initial consultation, contact me today. I welcome the opportunity to learn more about your goals and explore how we can achieve them together.