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Geoff Croden

Chartered Financial Planner (CII) FPFS in London

A little bit about Geoff

With over 26 years of experience guiding clients through the complexities of financial planning, I bring clarity, confidence, and a deeply personal touch to wealth management. Based in South East London, I’m a Fellow of the Personal Finance Society and a Chartered Financial Planner—credentials that reflect my commitment to excellence and integrity in the financial services industry.

Find out more about me below.

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For advice on starting the new tax year or reaching your long-term financial goals, get in touch.
Contact me today

Could you be more financially savvy this tax year?

Graphic of people planning their investments

March, and spring more generally, is often a time for fresh starts. And now your tax allowances are getting one too. The new tax year begins on 6 April, giving you time to plan how you’ll use all those new allowances to your advantage.

Take your ISA allowance. It can be tempting to leave it until the last minute to use it up. But, if you’re able to pay into it at the beginning of the year, you’re potentially getting a whole extra 12 months of time for your savings to grow.

A review right at the start of the tax year, or just before it, can also help us spot if there are any tax incentives you could use throughout the year.

You might be surprised just how many people don’t do this - and miss out on money that’s rightfully theirs. These tax incentives can be things like increasing your pension contributions or charitable giving to help offset your income tax.

I can also draw up a cashflow model to bring this to life. The model allows us to explore and compare different strategies and scenarios, so you can see the difference it will make to your long-term finances and goals.

If you want to find out more about the savvy financial strategies I could help you with this tax year, feel free to get in touch.

Tax treatment varies according to individual circumstances and is subject to change.

Stocks and Shares ISAs invest in corporate bonds, stocks and shares and other assets that fluctuate in value.

Tax Planning is not regulated by the Financial Conduct Authority.

Approver Quilter Financial Services Limited & Quilter Mortgage Planning Limited. November 2025.

Business Services & Protection

Commercial mortgages/remortgages, workplace pension and employee benefits. Commercial mortgages are by referral only.

Holistic planning

Establishing and reviewing trusts, complete personal risk management planning, short- and long-term savings and investments.

Investments

Wealth management advice to make your money work as hard as it can for you, including making the most of any tax breaks available.

Pensions

Expert advice to help provide comfort in your retirement.

Protection

Whole of life and term assurance protection, private medical arrangements, critical illness insurance.

Income Protection

Permanent health insurance to provide a regular income should you be unable to work due to illness or injury.

Chartered Financial Planner

  • 'Chartered' is the most respected indicator of professionalism. Attaining Chartered status is challenging and takes commitment. Not only does the adviser complete the Advanced Diploma course, 5 years of industry experience is also required before the status can be awarded.

Certificate in Equity Release

  • The Certificate in Equity Release is a specialised and highly regarded qualification within the financial services industry. Designed to equip professionals with the knowledge and skills needed to provide expert guidance on equity release products, this certification programme plays a pivotal role in ensuring that individuals can make informed decisions about releasing equity from their homes.

Level 6 Award in Regulated Pension Transfer Advice

  • The CII Level 6 Award in Regulated Pension Transfer Advice develops the in-depth knowledge and practical skills needed by anyone seeking to advise on the transfer of safeguarded benefits, an increasingly important part of the advice process following the Government’s pension reforms.

Award in Long Term Care Insurance

  • Develops knowledge and understanding of long term care cover, including legal, taxation and regulatory issues and the responsibilities of local authorities.

Geoff's location

London and the South East
United Kingdom

Geoff is located in London and the South East, and offers expert financial advice to suit your needs.

I specialise in investments, pensions, estate planning and underpinning customer's needs and objectives with appropriate protection, with a particular focus on inheritance tax mitigation and pension advice. My career spans leading institutions including HSBC, Abbey National, and Bristol & West, as well as boutique firms like A J Gallagher, Citrus Financial and Shackleton Consultants, and I continue to serve a loyal portfolio of clients across London, Kent and Surrey.

What sets me apart is my ability to make financial advice simple and actionable. I believe the best plans start with understanding what truly matters to each client—then building a flexible, goal-driven strategy that evolves with life’s changes.

Whether meeting face-to-face or remotely, my approach is always personal, professional, and proactive.

Outside of work, I’m a proud husband, father, and grandfather. I enjoy theatre, live music, and cheering on rugby union at Twickenham and Murrayfield (my wife’s Scottish roots make the latter a family favourite).

The Financial Conduct Authority does not regulate some employee benefits, tax planning, inheritance tax planning, estate planning, succession planning, trusts or some buy-to-let mortgages.

The guidance and/or information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

Registered Office: Quilter Financial Advisers, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 05693185. Lighthouse Financial Advice Limited, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 04795080.

Quilter Financial Planning Network only: This financial promotion was approved by Quilter Financial Services Ltd & Quilter Financial Ltd on 12 June 2024.