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Geannine Williams

Financial Planner DipPFS, CeMAP® in South Shields

A little bit about Geannine

With many years of experience in financial services, I’m a Diploma qualified Financial Adviser based in South Shields. I deliver holistic advice across pensions, investments, protection, and estate planning - designed to bring clarity and confidence to every decision. My approach is structured, professional, and client-centred. I believe in building long-term relationships founded on trust, transparency, and care. Together, we’ll create a financial plan that supports your goals today and secures your future for tomorrow.

Find out more about me below.

Start the conversation

Get in touch if you’d like to discuss how to balance your present spending plans with your future saving goals, or any other financial matters you’re thinking about.
Contact me today

Graphic of a man relaxing on the beach next to a pile of coins

Spend wisely and save smartly

June can be one of the best months of the year with summer well and truly on the way. But with all those holidays, weddings, anniversaries, and other spending, it can also be one of the most expensive too.

While you should be focusing on the present, it’s also important to be aware of how major outlays now can have a significant impact on your financial security in later life. A cashflow model can give you a clear picture of the consequences your spending and saving can have on your future.

It’s also good to know about the ways you can use your tax-free allowances wisely on certain expenditures. For example, your gifting allowances can let you pass on up to £3,000 a year to your loved ones without it being added to the value of your estate.*

Together, we can make a plan to help you live your life to the full now, while still having the retirement you want later on.

Click on the contact me today button at the top of my profile to discuss how I can help you.

*Source: HMRC 

Holistic planning

Establishing and reviewing trusts, complete personal risk management planning, short- and long-term savings and investments.

Investments

Wealth management advice to make your money work as hard as it can for you, including making the most of any tax breaks available.

Pensions

Expert advice to help provide comfort in your retirement.

Protection

Whole of life and term assurance protection, private medical arrangements, critical illness insurance.

Income Protection

Permanent health insurance to provide a regular income should you be unable to work due to illness or injury.

Business Services & Protection

Commercial mortgages/remortgages, workplace pension and employee benefits. Commercial mortgages are by referral only.

Diploma in Regulated Financial Planning

  • The Level 4 Diploma in Regulated Financial Planning from the Chartered Insurance Institute develops core technical and initial financial planning understanding.

Certificate in Mortgage Advice

  • The Certificate in Mortgage Advice (Level 3) meets the FCA standards for mortgage advisers. It develops an understanding of the sector and the mortgage process, and enables advisers to meet individual client needs.

Geannine's location

South Shields
Tyne and Wear
United Kingdom

Geannine is based in South Shields and offers expert financial advice to suit your needs.

With a strong career in financial services and a Diploma in Financial Advice, I’ve built my practice around helping people gain clarity and confidence with their money. What drives me isn’t just the technical side of finance, but the real impact it can have on everyday lives - whether that’s giving a family peace of mind, supporting someone’s retirement goals, or helping clients protect what matters most.

My approach is holistic. I don’t believe in one-size-fits-all advice. I take the time to understand your goals, challenges, and values so that the plans we build together truly reflect your life. My areas of expertise include pensions, investments, protection, and estate planning, ensuring that no matter where you are in your financial journey, you have a strategy designed for both today and the future.

Outside of work, I enjoy coastal walks, exploring new places, and reading about personal development. These interests keep me grounded and reflect the same themes of balance, growth, and long-term perspective that guide my advice. Financial planning can feel overwhelming, especially in a world full of jargon and conflicting information. That’s why my commitment is simple: to provide clear, structured, and professional advice that empowers you to make informed choices with confidence. I believe in building lasting relationships built on trust, transparency, and care - the same principles I’d want for my own family.

What to expect

In advising you, I follow a simple and trusted 3 step process:

1. Free intro call to understand your needs

We will arrange a time to talk about your goals and plans.

2. Personalised plan

I'll prepare a tailored plan which always takes full account of your goals, and gives you the steps and expert support from me to get there. All explained simply.

3. On going check-ins, on your terms

I'll be there as your financial adviser to give you the support you need.

The Financial Conduct Authority does not regulate some employee benefits, tax planning, inheritance tax planning, estate planning, succession planning, trusts or some buy-to-let mortgages.

The guidance and/or information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

Registered Office: Quilter Financial Advisers, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 05693185. Lighthouse Financial Advice Limited, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 04795080.

Quilter Financial Planning Network only: This financial promotion was approved by Quilter Financial Services Ltd & Quilter Financial Ltd on 01 August 2022.