Geannine Williams

Can the right protection help you become more financially resilient?

Have you heard of the ‘protection gap’? You probably know someone who’s fallen into it.

Most of us know to get travel or pet insurance, or even just insure our mobile phone. But when it comes to really big life events, cover can easily get overlooked – causing a gap.

Far too many people aren’t properly protected against life-changing events, like losing their job or not being able to work because they’ve fallen ill. Which means that when these things do happen, they can have a much bigger impact than they need to.

Luckily, cover like income protection and critical illness can help people become more financially resilient. So, if you do have a financial shock, it doesn’t have to turn everything upside down. And it can be surprisingly simple and affordable.

If you’ve had a big milestone recently, or a change in your circumstances, it might be the right time to relook at your protection needs.

Reach out to me and I’ll be happy to help.

With a strong career in financial services and a Diploma in Financial Advice, I’ve built my practice around helping people gain clarity and confidence with their money. What drives me isn’t just the technical side of finance, but the real impact it can have on everyday lives - whether that’s giving a family peace of mind, supporting someone’s retirement goals, or helping clients protect what matters most.

My approach is holistic. I don’t believe in one-size-fits-all advice. I take the time to understand your goals, challenges, and values so that the plans we build together truly reflect your life. My areas of expertise include pensions, investments, protection, and estate planning, ensuring that no matter where you are in your financial journey, you have a strategy designed for both today and the future.

Outside of work, I enjoy coastal walks, exploring new places, and reading about personal development. These interests keep me grounded and reflect the same themes of balance, growth, and long-term perspective that guide my advice. Financial planning can feel overwhelming, especially in a world full of jargon and conflicting information. That’s why my commitment is simple: to provide clear, structured, and professional advice that empowers you to make informed choices with confidence. I believe in building lasting relationships built on trust, transparency, and care - the same principles I’d want for my own family.