David Assor

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

For 25 years, I worked for a number of actuarial consulting firms, including Aon, advising companies and occupational pension scheme trustees on all matters pertaining to their pension and employee benefit arrangements. My main roles was as a client relationship manager for a suite of clients in the financial services and utilities sectors, overseeing a team providing actuarial and pensions management support for defined benefit and defined contribution occupational pension arrangements. 

In 2019, I qualified as a financial adviser and worked for a number of smaller, independent firms before joining Quilter at the end of 2025. I particularly enjoy helping clients to identify their goals and working towards achieving them, as well as ensuring they can obtain peace of mind should anything untoward occur on their journey towards reaching their objectives.

Outside of work, I enjoy spending time with my extended family, as well as reading, eating out and going to the theatre, locally and in the West End. I also enjoy watching football, both on television and in person and I have passed on my support of Chelsea to my children, which they used to thank me for!