Daniel Jordaan

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

I’m a financial planner with 20 years of experience in the financial industry, including roles at global banks like RBC Capital Markets and Deutsche Bank. My background spans equity and credit markets, risk management, and investment analysis - expertise I now bring to individuals and families seeking clarity and confidence in their financial lives.

After qualifying as a Chartered Accountant in South Africa, I moved to London to explore the world and build my career in finance. Over time, I found myself increasingly drawn to helping friends and family with financial decisions like budgeting, investing and planning for the future. These conversations lit a spark that eventually became a calling. Earning the CFA charter, and subsequently the Level 4 Diploma in Regulated Financial Planning, I made the leap into financial advice to do meaningful work, on my own terms, with people I genuinely care about helping.

Today, I help clients align their money with their values through structured, thoughtful planning that reflects both technical rigour and a personal touch. My goal is simple: to listen well, guide wisely, and empower you to make the best financial decisions for your life.

I am a keen cyclist, enjoy walks around London and spending time with family and friends. I also like attending concerts and local events.