Daniel Hughes

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

Growing up on a farm in West Wales taught me the importance of hard work and community - values that continue to shape both my professional and personal life. With several years of experience as a futures trader in the financial markets, I discovered my true passion lies in helping people directly with their finances. Now, as a fully qualified Financial Adviser holding a Diploma in Regulated Financial Advice and proud member of the Chartered Insurance Institute (CII), I combine industry insight with practical knowledge to serve my clients.

I'm a passionate believer that everyone deserves peace of mind about their financial future. By taking time to fully understand your situation and goals, we can get to the heart of what really matters to you. Whether you're looking to simplify pension and retirement planning, ensure your money works harder through smart investments, maximize tax breaks and allowances, or build long-term financial security, I provide clear and supportive guidance every step of the way.

Outside of work, I stay active through rugby, golf, CrossFit, and walks along the Pembrokeshire coastal path with my girlfriend Holly and our dog, Pippa. Whether I'm supporting hardworking people like you, or enjoying a pint down the local pub, building genuine connections is at the heart of what I do.

Together, we can simplify your finances and put robust plans in place to secure your future, letting you focus on what you do best.