Dan Reed

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

I’ve worn a few different career “hats” prior to becoming a financial adviser. I originally come from a scientific background and started out as an academic research astronomer as part of obtaining a doctorate in astronomy. 

After leaving academia I spent the bulk of my career so far in financial services consulting, where I specialised in providing professional investment strategy and risk management advice to the trustees of large occupational pension schemes, which is where I gained my Chartered Financial Analyst (CFA) professional accreditation with the CFA Institute.

More recently, I decided to switch tracks within the industry and pivot to become a financial adviser to individuals, families and small business owners instead because I enjoy meeting with and directly helping people from all walks of life. To do this I retrained and obtained the necessary Diploma in Regulated Financial Planning (DipPFS), became a member of one of the industry’s main professional bodies (the Chartered Insurance Institute) and joined Quilter Financial Advisers.

Outside of work, I like to get out into the countryside for scenic walks/hikes with the family, explore new areas, keep up to date with the latest news in astronomy and technology, keep fit & healthy and meet up with friends in local community groups for various events and charity endeavours.