Ali Farzin

Aim to maximise your cash savings

It might shock you to know that 28% of people hold their cash in interest-free savings accounts⁽¹⁾, receiving no return on their hard-earned money. Because under current rules a basic rate taxpayer can earn up to £1,000 in interest from their savings without paying tax, these people could be missing out on a significant financial boost that they could be enjoying.

This is even more relevant when you consider that the average person typically holds up to 25% of their available money on cash deposit⁽²⁾. So, by reviewing your cash and tackling any ‘lazy money’, you’ll be making a great start at getting your finances in shape and achieving longer-term financial security.

If your money isn’t working as hard as it could, I can help. By making it easy to access potentially better interest rates, I can help you to aim to maximise your cash savings – giving you more money to spend on the things you enjoy or helping you grow your money towards a longer-term goal.

¹ Building Societies Association Sept 2024
² The Lang Cat: Cash as an asset class survey June 2024

Cash on deposit advice is not regulated by the Financial Conduct Authority.

Financial advice can feel daunting but it doesn’t have to be. I’m a financial adviser Quilter Financial Advisers, focused on helping people gain confidence and clarity around their money - whether they’re planning for retirement, aiming to step onto the property ladder, or looking to make their investments more efficient.

What I enjoy most is solving problems and being there when it matters. I genuinely care about my clients and take pride in going the extra mile - whether that’s crafting a tailored financial plan or sending a thoughtful message they didn’t expect. If someone gives me the opportunity to hear their story, I see it as my responsibility to prove that they made the right choice in trusting me. My belief is that financial advice should feel reassuring, not overwhelming. It’s not just about money - it’s about understanding people, meeting them where they are, and showing empathy without judgment. I want clients to feel supported, comfortable asking questions, and confident that they're being looked after with honesty and expertise.

With CeMAP and CeRER qualifications, along with a degree in business and finance, I combine technical insight with a compassionate, down-to-earth style. And when I’m not advising, you’ll probably find me playing chess, unwinding in nature, or bingeing a good series.

Whether you're based in London, Brighton, or anywhere in between (or beyond), I'm here to help you feel confident about your finances. From retirement planning and tax efficiency to property goals and smart investments - I offer clear, tailored advice that fits your life. We can meet face-to-face or online, whichever works best for you. Get in touch today to start a conversation that puts your financial goals first.