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Ali Farzin

Financial Planning Consultant DipPFS, CeMAP®, CeRER® in Hove

A little bit about Ali

Financial advice can feel daunting but it doesn’t have to be. I’m a Quilter financial adviser helping people find clarity, confidence, and control over their finances. Whether you’re planning for retirement, getting onto the property ladder, or making your investments work smarter, I offer personal, down-to-earth guidance that puts your goals first. I believe great advice begins with trust, empathy, and a genuine connection.  

Based in Hove, working with clients across London and the South East.

Find out more about me below.

Start the conversation

Get in touch to see how I can help you to build a robust plan for your estate.
Contact me today

Graphic for the Estate Planning campaign

Have you considered the importance of estate planning?

Many people don’t realise that inheritance tax (IHT) can apply once your estate goes over £325,000, although some people may also benefit from an additional residence nil rate band when passing on a home to direct descendants. This includes property, money, investments, and everyday belongings, and from April 2027, unused pension savings may also form part of your estate for inheritance tax. This can affect how much of your wealth is ultimately passed on to the people who matter most.

Estate planning helps ensure your wishes are followed and that as much of your estate as possible passes to the people you choose. However, the rules around inheritance tax can be complex and lots of people don’t understand how allowances apply or what their tax position will be.

That’s where I can help. I can help you to get a clear picture of the value of your taxable estate, explore ways to manage or reduce any tax liability and put a long-term plan in place that fits your goals and circumstances.

If you’d like to take control of your legacy, let’s talk about how I can support you.

Business Services & Protection

Commercial mortgages/remortgages, workplace pension and employee benefits. Commercial mortgages are by referral only.

Holistic planning

Establishing and reviewing trusts, complete personal risk management planning, short- and long-term savings and investments.

Income Protection

Permanent health insurance to provide a regular income should you be unable to work due to illness or injury.

Investments

Wealth management advice to make your money work as hard as it can for you, including making the most of any tax breaks available.

Pensions

Expert advice to help provide comfort in your retirement.

Protection

Whole of life and term assurance protection, private medical arrangements, critical illness insurance.

Dental & Medical

Financial planning for dental and medical professionals, in-depth knowledge of NHS pensions and needs of hospital doctors, GPs, dentists and locums.

Deals

Fixed rate deals, discounted, variable and flexible, capped and/or collared.

Diploma in Regulated Financial Planning

  • The Level 4 Diploma in Regulated Financial Planning from the Chartered Insurance Institute develops core technical and initial financial planning understanding.

Certificate in Mortgage Advice and Practice - Level 3

  • CeMAP is the benchmark qualification for individuals aspiring to become mortgage advisers. It gives the skills, knowledge and certifications to deliver mortgage advice and practice.

Certificate in Regulated Equity Release

  • Develops specialist knowledge to understand different customer needs and to be able to advise on the different types of equity release products and the risks and benefits associated with taking out a scheme.

Financial advice can feel daunting but it doesn’t have to be. I’m a financial adviser Quilter Financial Advisers, focused on helping people gain confidence and clarity around their money - whether they’re planning for retirement, aiming to step onto the property ladder, or looking to make their investments more efficient.

What I enjoy most is solving problems and being there when it matters. I genuinely care about my clients and take pride in going the extra mile - whether that’s crafting a tailored financial plan or sending a thoughtful message they didn’t expect. If someone gives me the opportunity to hear their story, I see it as my responsibility to prove that they made the right choice in trusting me. My belief is that financial advice should feel reassuring, not overwhelming. It’s not just about money - it’s about understanding people, meeting them where they are, and showing empathy without judgment. I want clients to feel supported, comfortable asking questions, and confident that they're being looked after with honesty and expertise.

With CeMAP and CeRER qualifications, along with a degree in business and finance, I combine technical insight with a compassionate, down-to-earth style. And when I’m not advising, you’ll probably find me playing chess, unwinding in nature, or bingeing a good series.

Whether you're based in London, Brighton, or anywhere in between (or beyond), I'm here to help you feel confident about your finances. From retirement planning and tax efficiency to property goals and smart investments - I offer clear, tailored advice that fits your life. We can meet face-to-face or online, whichever works best for you. Get in touch today to start a conversation that puts your financial goals first.

What to expect

In advising you, I follow a simple and trusted 3 step process:

1. Free intro call to understand your needs

We will arrange a time to talk about your goals and plans.

2. Personalised plan

I'll prepare a tailored plan which always takes full account of your goals, and gives you the steps and expert support from me to get there. All explained simply.

3. On going check-ins, on your terms

I'll be there as your financial adviser to give you the support you need.

The Financial Conduct Authority does not regulate some employee benefits, tax planning, inheritance tax planning, estate planning, succession planning, trusts or some buy-to-let mortgages.

The guidance and/or information contained within this website is subject to the UK regulatory regime and is therefore targeted at consumers based in the UK.

Registered Office: Quilter Financial Advisers, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 05693185. Lighthouse Financial Advice Limited, Senator House, 85 Queen Victoria Street, London, EC4V 4AB. Tel: 0207 562 5856. Registered in England and Wales. Registered number: 04795080.

Quilter Financial Planning Network only: This financial promotion was approved by Quilter Financial Services Ltd & Quilter Financial Ltd on 01 August 2022.