Ali Farzin

Can the right protection help you become more financially resilient?

Have you heard of the ‘protection gap’? You probably know someone who’s fallen into it.

Most of us know to get travel or pet insurance, or even just insure our mobile phone. But when it comes to really big life events, cover can easily get overlooked – causing a gap.

Far too many people aren’t properly protected against life-changing events, like losing their job or not being able to work because they’ve fallen ill. Which means that when these things do happen, they can have a much bigger impact than they need to.

Luckily, cover like income protection and critical illness can help people become more financially resilient. So, if you do have a financial shock, it doesn’t have to turn everything upside down. And it can be surprisingly simple and affordable.

If you’ve had a big milestone recently, or a change in your circumstances, it might be the right time to relook at your protection needs.

Reach out to me and I’ll be happy to help.

Financial advice can feel daunting but it doesn’t have to be. I’m a financial adviser Quilter Financial Advisers, focused on helping people gain confidence and clarity around their money - whether they’re planning for retirement, aiming to step onto the property ladder, or looking to make their investments more efficient.

What I enjoy most is solving problems and being there when it matters. I genuinely care about my clients and take pride in going the extra mile - whether that’s crafting a tailored financial plan or sending a thoughtful message they didn’t expect. If someone gives me the opportunity to hear their story, I see it as my responsibility to prove that they made the right choice in trusting me. My belief is that financial advice should feel reassuring, not overwhelming. It’s not just about money - it’s about understanding people, meeting them where they are, and showing empathy without judgment. I want clients to feel supported, comfortable asking questions, and confident that they're being looked after with honesty and expertise.

With CeMAP and CeRER qualifications, along with a degree in business and finance, I combine technical insight with a compassionate, down-to-earth style. And when I’m not advising, you’ll probably find me playing chess, unwinding in nature, or bingeing a good series.

Whether you're based in London, Brighton, or anywhere in between (or beyond), I'm here to help you feel confident about your finances. From retirement planning and tax efficiency to property goals and smart investments - I offer clear, tailored advice that fits your life. We can meet face-to-face or online, whichever works best for you. Get in touch today to start a conversation that puts your financial goals first.