Our purpose is to help create prosperity for the generations of today and tomorrow.
- For customers, we do this by providing financial advice, investment products and wealth management solutions that can meet their changing needs
- For other stakeholders including colleagues, business partners and wider communities, we aim to help them thrive and prosper through long-term positive relationships
- For shareholders we strive to deliver sustainable returns over the long term by being a responsible business
We call this Shared Prosperity.
Our Shared Prosperity Plan
Our Shared Prosperity Plan is how we bring our approach to Responsible Business to life. It sets out our intent to deliver positive impacts for customers, colleagues, and communities across three key themes, which resonate with our stakeholders and align to our purpose and the UN Sustainable Development Goals.
For each theme, we’ve set ourselves commitments that we will focus on until 2025. These are underpinned by our culture, values and commitment to responsible business conduct.