Michelle Andrews has over 25 years’ experience in financial services, having joined the business in 1997 from Friends Provident, initially to drive the international strategy. She has extensive commercial experience, and has held key roles across international distribution, UK and international product development and marketing.
Michelle has a successful track record in leading major change, most latterly in brand and proposition. She has built significant strategic expertise in marketing as well as in customer proposition development.
Michelle is a Fellow of the Chartered Institute of Marketing.